Connection can look like sharing a practice, a laugh, or a quiet moment with people who get it.

For a Facebook film featuring members of Black Girl`s Healing House, the community shared joy and wellbeing practices rooted in togetherness. Salt & Lime supported Group and talent casting, vetting and licensing.

All credit to the members and admin whose space made the story possible. This is why the people at the center of a community should be at the center of its story. Watch the original via our FB GROUPS Highlight.

#BlackGirlsHealingHouse #FacebookGroups #CommunityStories #RealPeopleCasting #SaltAndLimeMedia ...

From a comedian getting help from Brazilian Groups, to German members keeping their passions alive at home, to UK cooks swapping curry wisdom: the stories change with the communities.

This little world tour revisits Facebook`s Faço+ com os grupos do Facebook in Brazil, Still Going Strong in Germany, and The Curry Secret in the UK. Salt & Lime`s recorded roles across these campaigns include group selection and admin coordination, casting, vetting, licensing and payments.

Credits to Facebook and the creative teams behind each project, including Mutato in Brazil and Wieden+Kennedy for Still Going Strong. The original work is linked in our FB GROUPS Highlight.

#FacebookGroups #CommunityStories #GlobalCasting #SaltAndLimeMedia ...

What could your group gain

You built the group. You keep it going. A campaign can put that work in front of people who might never have found it otherwise.

A feature could help new people discover your community, celebrate the people in it and give your leadership the recognition it deserves. Featured admins are paid for their time under the terms of the project.

The placement and audience depend on the project. We`ll explain the real opportunity clearly so you can decide if it feels right. What would you most want people to understand about your group?

#FacebookGroups #GroupAdmins #CommunityStories #SaltAndLimeMedia ...

A Facebook Group about ramen became the star of a Meta social video. 🍜

For Show Me Your Ramen, members` clips of cooking, eating and very committed slurping brought the group`s shared obsession to life. S&L helped find and cast the group, gather the clips, arrange permission to use them and handle payments.

The best part is that the campaign celebrated what the community already loved. Your group`s own story could be just as specific. See the original in today`s Story link.

#ShowMeYourRamen #FacebookGroups #CommunityStories #SaltAndLimeMedia ...

Not a sales message

“Wait, is this person trying to sell me something?” Fair question. No—we`re a casting team working with Meta`s marketing team on stories about real Facebook Groups.

We look for communities that fit a project, get to know the admins, and sometimes invite members to share their stories or footage. If the project moves forward, we explain what taking part means, where the content may appear, the fee for featured participation and the permissions involved.

A first conversation costs nothing and commits you to nothing. You can verify Salt & Lime at saltandlimemedia.com, ask for the project brief and request a public example of our work. Save this for your co-admins.

#FacebookGroupAdmins #CommunityStories #RealPeopleCasting #SaltAndLimeMedia ...

Your group could be the story

Your Facebook Group could have a bigger stage. 👀

Salt & Lime helps Meta find real groups, admins and members for Meta`s own marketing and advertising. Depending on the campaign, their stories may appear on Facebook and Instagram, billboards, in magazines, at events or on TV.

What could that mean for you? A spotlight on what you`ve built, a chance for new people to discover your community, and an appearance fee if you`re selected to feature. We do not charge groups to hear about an opportunity or to take part.

Every project is different. We`ll tell you what the actual invitation involves before you decide. If our name shows up in your inbox, say hi and ask us anything. 💗

#FacebookGroups #GroupAdmins #CommunityStories #SaltAndLimeMedia ...